The provider’s customer service record is the top priority and the most crucial factor, not their self-advertised retail name. There are some clients with misguided understandings that believe if they choose a company with a familiar name, that choice equals more reliable service when considering power restoration. They also think it will mean less electrical outages. Unfortunately, that isn’t the case. Regardless of provider, your electricity is delivered through the transmission and distribution company’s (Oncor/CenterPoint/TNMP/AEP) power lines. When there’s an outage, the transmission and distribution company is tasked with restoring it, not the retail provider.